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Media Relations - The 10 Commandments

 

1. Never call a press conference unless you have legitimate news.
2. Speak or write from an audience perspective.
3. Make the news easy to understand, read and use.
4. Tell the truth, even if it hurts. The truth will go away much more quickly than a lie.
5. Never speculate. Say “I don't know” if you don't know. If you can, add “…but I'll find out and get back to you.”
6. A direct question is best answered with a direct answer.
7. Don't use or repeat offensive language.
8. Never argue with a reporter.
9. Be prepared.
10. If you don't want to read it or hear it the next day, don't say it.

 

 

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