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First, your advertising and marketing has to grab attention.
Whether getting through to your target markets takes tickling their funny bones, making them stop and say, "Huh?!" or appealing to their softer side, I'll develop creative and compelling concepts that combine themes, headlines and images. And these concepts will give your marketing program "legs," many potential creative directions regardless of the media that will best deliver your message.
Then you have to hold it, convey your message and create a successful outcome.
With the concept and headline nailed down, it's time to get down to brass tacks. I'll give you body copy or scripts with words that concisely convey critical information, create interest and move your prospects to the desired action, i.e., contact you, buy your product or service or support your cause.
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