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The Power of Words

Fredricks Communications helps businesses and organizations effectively brand, advertise and market themselves. It's all about harnessing the power of words, combining them with customer insights and creative ideas to effectively sell your organization, product, service or cause.

If you associate one word with Fredricks Communications, let it be "words". Then let me give you the words that will boost your return on marketing investment.


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The Red letter

Volume 5, Issue 7 - July 2008

pr = PR … Not

Say “Public Relations” and most people immediately think of press releases developed for the local newspaper. Certainly, press releases (lowercase “pr”) can be part of public relations (uppercase “PR”) efforts, but they do not encompass the discipline's entirety or even begin to harness its potential for a brand....