Fredricks Communications
The Good Word on Fredricks Communications The Good Word List Don't take my word for it; the work speaks for itself. Verbal or written, they're all good words to me.
The Power of Words

Fredricks Communications helps businesses and organizations effectively brand, advertise and market themselves. It's all about harnessing the power of words, combining them with customer insights and creative ideas to effectively sell your organization, product, service or cause.

If you associate one word with Fredricks Communications, let it be "words". Then let me give you the words that will boost your return on marketing investment.

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English Language "Americanization"

To do business in America, you need to sell with American English.

Let us help.


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The Red letter

Vol. 6, Issue 7- July 2009

Common Traits

of Uncommon Ads

 

In “Made to Stick,” Chip and Dan Health explain “Why Some Ideas Survive and Others Die.”

In a section entitled, “Systematic Creativity,” they mention an Israeli study, “The Fundamental Templates of Quality Ads.” The researchers explain six “templates” underlying award-winning ads. They suggest that, by using the templates, creative teams can engage in focused creativity and generate stronger, more effective ideas.

Here are the templates…

The Red Letter

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Tribute to Big Al Bender

Alan Bender - my father-in-law, mentor and business advisor - passed away on Aug. 27, 2008. The Fred- Comm world is, and always will be, poorer without him...

The Red Letter